However, these classic fonts aren’t a great choice for small business branding, since they won’t give your brand a very unique or memorable look. Some of the most famous fonts from this family include Helvetica, Arial and Futura. Sans serif fonts (for those who need a reminder) are characterized by clean letters that don’t have strokes at the end or “feet” at the bottom of each letter. Let’s start with the font family that is probably the most widely used in logo design and branding. So to help you save up some time, we’ve come up with this list of the best fonts to use for your logo. There are tons of free fonts online, as well as ones that require payment for commercial use. Whether you use a logotype which just includes lettering, or if your brand name accompanies a graphic element, the right choice of font can help make your brand more distinctive and increase brand recognition with your customers. Some principles of good logo design include memorability, simplicity and connection to the brand. To help you out, we’ve compiled a versatile list of the absolute best logo fonts you can use for your business. Choosing the right font for your logo is not easy.
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